Quality furniture at affordable prices

Brands Furniture is a privately owned independent company which was established in 1980. We specialize in the retail sales of appliances and household furniture in East London brands and now also offer a vast range of lounge and bedroom furniture to suite your every household need. Our East London Stores stock some of the highest quality name brands such as Sealy, Edblo, Grafton Everest, Alpine, Gomma- Gomma and various case goods as Defy, KIC, Hisene, LG, Telefunken, just to name a few, in appliances.

Brands Furniture sells directly to the public for credit, cash or lay-bye. Our head office is based in East London with our retail outlets situated in and around East London and King Williams Town CBD.

Have a look at our wide range of bedroom furniture, Lounge furniture and appliances that our retail stores stock in East London and King Williamstown below.

Lounge Centre

Lounge Suites & Recliners

At Brands Furniture we stock a wide range of affordable speciality couches, lounge suites and the latest motion furniture from Alpine and Grafton Everest in leather, micro fibre and fabric.

Our clients are free to order their Lounge Suites to meet their comfort level, style and in a fabric of their choice. You can even choose between our electrical and manual options and have a look at unique high lift models in store. We also stock a vast range of LAZBOY, rocker and recliners are available in various fabrics and exotic leathers. We have a vast selection of different styles for sale in our couch, lounge suite and latest motion furniture to choose from.

All our furniture is available at competitive prices and invariably, floor stock may be negotiated, discounted to fair market related prices.

Beds & Mattresses

There are three specialty bedroom shops in East London, Gonubie and King William’s Town showcasing upmarket and modern bedroom furniture as well as a wide range of beds and mattresses, base sets from Sealy and Edblo. Beds may be ordered to suite the comfort levels required up to king size and extra length.

Sleigh beds, head boards in genuine leather and bedroom accessories such as Chevelle mirrors, chest of drawers, and pedestals are available in various options or finishers.
All items are available at competitive prices and invariably, floor stock may be negotiated, discounted to fair market related prices.

Bedroom and Accessories

Dining Room


At Brands Furniture stores, we stock a big variety of Home Appliances from top brands namely Defy, KIC, Hisense, LG, and Telefunken. From Toasters to Televisions, on sale at selected stores.

Visit our website for regular specials and promotions to save big.